A few decades ago, talking to robot assistants regularly seemed like a science-fiction. But not anymore today, with robotic voice assistants like Alexa and Siri. Our lives have changed much more than we could have imagined earlier.
With this constant hype of voice assistants, we have stepped into a trend of voice search command that works through the automatic speech recognition system (ASR) to convert voice signals into text.
According to a survey, at least 71% of people prefer voice search more than typing out physically on the search bar. This clearly shows how lucrative it could be if you can rank your content on voice search.
So, if you haven’t incorporated voice search optimization in your SEO strategy, then it’s high time to do so. No business can afford to miss this lucrative opportunity to bring tons of traffic and leads.
Now, let’s know the benefits of voice search optimization. You’ll understand what incredible wonders they can do for your business. But before this, take an in-depth understanding of Voice search optimization. This will help you understand better about the topic.
Let’s begin!
What is Voice Search Optimization?
Voice search optimization utilizes the power of voice to show focus internet searches. You can simply ask any question to your voice assistant, and you’ll see the results based on your voice search.
– Gartner’s study suggests that 32% of users prefer this hands-free technology. For these people, the more hands-off it is, and the less typing they have to do, the better!
– Adobe reports that 48% of consumers prefer voice search mechanisms for general web searches over other methods.
– Around 27% of Google searches are voice-oriented on mobile devices.
These statistics show us how vital these hands-free technologies are and how important they will continue to become. That’s why you should leverage them for your business now.
Top Benefits of Voice Search Optimization For SEO
1. Increased Website Traffic
Customers have to locate you locally to increase web traffic. Voice search optimization makes your website discover effortlessly on the search engines with higher rankings. This all together brings a hike in website traffic.
You’ll witness an improved user experience as your web pages will deliver the exact answers efficiently users are looking for online. Also, use Google Analytics to analyze your website data for identifying voice search-based queries and the web pages performing better to optimize other pages further.
2. Create Brand Awareness & Visibility
Voice search optimization increases brand awareness in the same way traditional SEO strategies do for your business. It makes your content more discoverable, leading to top search engine rankings that attract more customers and boost brands’ market visibility.
3. Instant Answers
In traditional web searching, users basically type their query on the search bar, and then the results appear. Whereas the voice search has the potential to render prompt answers. This practice speeds up the whole process of finding the search query answers.
However, nowadays, the device comes with a hands-off voice search feature that allows users to ask their queries without even touching or picking up their device. They get quick responses with ease with the voice search command.
4. Increase footfall
People mainly use voice search for local searches where they look for something nearby. It’s a fine way to bring more customers to your business and boost footfall. It’s often assumed that customers using voice search are more likely to find quick answers and make purchases instantly.
The voice search also increases the possibility of attracting more customers by appearing at the top search results. This all together brings more customers and better reach to the potential customers.
5. Outrank Competitors
With voice search optimization, your website starts ranking in the top search results, and your brands get a significant spotlight on the search results. This brings higher engagement and web traffic, increases your brand awareness in the market, and gives tough competition to your competitors.
6. Multilingual Support
Voice search supports multiple languages. Google Assistant today supports 30+ major languages. Though, there is more development on the way to improve multilingual options further. Even many companies are developing voice search applications that can understand various languages.
With such technologies, you can attract customers from diverse demographics, resulting in a higher ROI and increased reach.
Concluding Thoughts
We have experienced a significant spike in voice search trends, and it’s becoming important day by day for every business. Combing voice search optimization in your SEO strategies can create a big difference.
So, consider the benefits discussed above and incorporate them into your strategies today to get advantageous results. For this, you can also consult a top SEO company in India. They’ll help you better in this area and get quick results.
