Most of your rivals’ websites are not only visually appealing, but they’re also jam-packed with useful features and excellent functionality. Those who put so much time and effort into these websites have a good reason for doing so.
There’s a good chance that you’ve noticed that your website’s traffic has never quite met your expectations or has been steadily declining for some time. This is one of the many traps that web designers are constantly trying to avoid.
Top common design flaws have been compiled for your benefit, so you can fix them. Let’s get started right away, shall we?
Website isn’t responsive to mobile users
There is a lot of traffic that you are missing out on if your website is not mobile friendly or responsive and can be viewed on a smaller screen. To put it another way, they won’t stick around if they can’t see or read what you have to offer on their mobile devices.
Since more than half of your visitors expect a quality experience on their mobile devices, you should make sure to meet their expectations if you intend on keeping this massive share of users engaged with your content.
Poor Layout or Design
If you want your visitors to perform a specific action, like signing up for a newsletter or making a purchase from your store, your website must be usable.
If you haven’t thought about it, your website’s path for users may not have been properly mapped out and constructed. As a result, visitors become disinterested and leave your site, never to be seen again because they are unable to make sense of the information you provide.
Your design and layout elements should be examined if you are seeing a decrease in users or a decrease in user retention. Visitors may become irritated and confused if your menu layouts don’t make sense.
People have more options than ever before, so if your website doesn’t have everything they’re looking for, they’ll most likely go elsewhere.
No Call to Action
This is a continuation of the previous point and goes a step further. If you’re getting a lot of traffic but no sales or free trial signups, you may not be guiding your users properly if that’s the case with your campaign.
In order to accomplish this, you must first implement and make clear your Call to Action. To begin with, this is what entices visitors to your site in the first place.
If you want them to succeed, you must be crystal clear about what you want them to accomplish and ensure that they are capable of doing so.
Often referred to as conversion marketing, this is the process of converting visitors into customers or followers. Improve the onboarding of your clients and users by implementing some conversion rate optimization techniques.
Your overall strategy will dictate what a new user is expected to do. Which of these two goals are most important to you: getting them to sign up and start buying your products, or getting them to become regular readers and communicate with you? Any decision you make should be supported by a design that gives you the ability to carry it out.
Slow Loading of Your Website
It’s time to rethink some design elements if your site is taking too long to load. Your visitors will have a better experience if your website loads quickly. To save time, we’ll only go over the basics that will get you started on the right foot when it comes to optimising your website’s performance.
Your home page’s images, in particular, should be optimised first and foremost. Scale down your images and optimise your content wherever possible to avoid scaring away potential customers with a slow-loading landing page.
Additionally, large plugins, themes, and modules can cause a delay in the time it takes for your website to load. If you haven’t updated these components in a while, you may notice a performance boost from doing so.
Before updating your live website, be sure to thoroughly test the plugins to see if there are any changes in how they interact with your site. As a result of this, you will be able to test all of the changes that have been made before implementing them.
Font size, style, and colour problems
Users may have difficulty accessing your blog’s content if they are unable to read the content or the main navigation menus. Use the best colours and fonts for maximum readability so your visitors can get the most information out of your site with the least effort possible.
Your Call to Action will be abandoned if a mobile user has trouble reading the font or if the font does not automatically adjust to the proper size and formatting.
If your website contains a lot of text, be considerate of your visitors and use colours that are easy on the eyes. If you don’t want your visitors to experience eye strain while reading your content, make sure your text and background colours aren’t too harsh.
For mobile users, text is critical because they rely on the website’s responsiveness to automatically format paragraphs to fit the irregular shape of the mobile devices’ viewing dimensions.
When a mobile user tries to read your content line by line because you don’t have a responsive website, they will be frustrated. As a result, you may lose out on customers who would rather use a different reading source than deal with such a hassle. The responsiveness of your text elements should not be overlooked.
