If I ask you, what would you choose Android or iOS to develop a mobile app when you have a limited app marketing budget? Do you hire an Android app developer or an iOS app developer to get it accomplished? What would be your answer?
Well! In our opinion, app marketing should not get affected by the platform you choose for app development. But still, we have to spotlight some of the proven factors that helped you understand more clearly what to select as per the marketing budget.
These days, most businesses create dependability on apps for more significant revenue and growth. But, they often stopped when it came to choosing the right platform for their app. The competition is tough, and it’s becoming more stringent with the increasing fan following of both operating systems.
One thing we want to make clear is that Android is less costly than iOS app development. Therefore, it certainly has become the best choice for businesses. But does it all end in app development? No! An app can’t achieve immense success until you promote it on app stores or other platforms. So, app marketing plays a significant role in making an app visible and worth using.
Have An Insight Into Major Parameters To Decide On The App Development Platform. Let’s Get Started:
– The Cost Of App Launch On the App Store
Mobile app development is not the last phase for app success. Instead, you can consider it the initial step towards progressive growth. Post development, launching an app on the relevant app store is necessary. And it’s chargeable. When comparing the charges, there is a one-time subscription for Android apps to register. But, for iOS apps, app owners have to pay a yearly subscription of $99, which implies that you need to renew the subscription after one year to get the app notified over there.
Many apps come and go. Only a few remain in their steady state and achieve long-lasting success. Suppose you think that launched app might get buried after some time, then it’s good to pay for one year $99 subscription and forget to renew the same. This is how you can save your app marketing penny.
– Cost Per Install Rates
Calculating the cost per install for an app is accessible and equivalent to PPC. Being an app owner, you can use this metric as a valuable strategy for app marketing. This can lead to app marketing within a limited budget. When you out your app for CPI, it allows you only to pay when a user installs the app from the app store. CPI never targets the ratio of how many people view the advert about the app. The expense will be subtracted only after the user installs the app.
Comparing CPI for the iOS and Android apps shows a slight change. Across the US, CPI rates for iOS-based apps are slightly higher than for Android apps. There are many metrics other than CPI, all of which indicate the Android platform as a budgetary app marketing option. The rest all depends on different regions. Now, the choice is yours which one to pick.
– Analyzing Target Audience
Unsurprisingly, Android usage is lacking in the US, but it has gained a commendable global niche with its wide usability, cost-effectiveness, and easy operations. A study states that most iPhone users are smaller but consist of well-educated and higher-income individuals. At the same time, Android is considered the global leader and is widely used by various people.
So, going with Android app development makes sense if you target a global audience. Else if your motive is to focus on grabbing a higher class majority, you can choose iOS app development.
– Estimating the Cost of App Store Optimization
We all know Android is a Google product, and the company strives hard to keep all Android apps on top. Optimizing Android apps on Google is easy for those with appropriate knowledge of Google SEO. However, SEO & ASO (App Store Optimization) is different, but there’s still something relatable between them. When you think of app marketing, you must make App Store Optimization the center of the promotional campaign.
Google introduced numerous advanced algorithms that bring Android apps to the top and make them visible among Android users. So, there are significant advantages of opting for a Google-powered OS as it prefers Android systems and strives to bring them on the high rank. The best part is that Google is not the only platform where you can launch or optimize your mobile app. Instead, every device manufacturer owns and is interested in owning its app store.
The fact can’t be denied that iOS has much-powered ASO capabilities to optimize existing and new mobile apps. Think in-depth about what you want to have!
– Reactions To Push Notifications
It entirely depends on the platform an app is based on. The thing is apparent that iOS users are more active than Android users and respond to notifications much faster. But, as per the stats, Android users win the race and respond double to the app notifications. We can’t explain the disparity very clearly, but something technical is behind it.
The significant difference for extended Android app usage is that notifications on Android OS last until the user visits or neglects it. On the other hand, messages on the iOS device get away once the user unlocks the device. It’s not sure, but this might be a big reason.
So, Android Or iOS?
When a business owner decides to have mobile app development, they usually stick to which platform to use, Android or iOS. And most of the time, they struggle to hire a professional iOS and Android developer for their projects.
While Apple has gained a lot of users and their appreciation for improved and the best app usage services, it’s a bit expensive for iOS app marketing. Therefore, choose wisely and according to your brand requirements. But, if you own a limited budget for app optimization, considering Android would be a better step ahead.
