We can now agree that mobile application is the one thing that can give your business that much-needed thrust towards growth. This fact has led to the advancement of millions of applications every year. But these statistics hide a sad truth: only 2% of the applications are said to be successful and profitable. Shocking, isn’t it?
App failure is not just about an unresolved bug or an issue; there are deeper problems that can probably cause an app failure. Therefore, being informed about the reasons that can impact and crush your dreams of having a perfectly successful mobile application is crucial.
This blog will take you through the significant reasons that can lead to mobile app failure. Additionally, we will also tell you how to avoid them.
Let’s dive in, then!
Significant reasons for mobile application failure:
Neglecting real-world scenarios
You have an application with an outstanding concept. It will boost your business revenue and offer your customers a smooth experience. But, but, but! Is it competent to solve real-world issues? If the answer is NO, then the fantastic concept and more than enough funding don’t matter.
The sigma rule of developing a successful mobile application ensures that it serves the essential motive of solving real-world problems and issues.
For instance, how will you stand apart if you offer smooth purchases and excellent payment methods to your app users, which every other user is doing? One needs to study their competitors and show what nobody else is providing.
How to avoid it
We recommend you do your homework first and bridge the gaps in the industry to deliver what’s missing out. Moreover, focus on building apps that will help more significant demographics.
Another point to focus on is professional utility. This will appeal to people of different ages, professional backgrounds, and interests.
No research on the target audience
Deciding on a target audience is not an easy job. One must understand that this volatile market can take a new turn anytime. It often happens that users change their perceptions. This calls for a usability test and surveys that allow the business owners to understand the target audience better. One thing we will stress is to make your app helpful. When people feel the app is ineffective, your application is a big fail.
How to avoid it
This concern is easily avoidable if you take time to introspect all the aspects of the audience’s thought process. Moreover, a business needs to be ahead of its time. Look for new technologies that you can embody into your app.
Make a team of mobile UX specialists, mobile analytics professionals, etc., to analyze the metrics that impact engagement, conversion, and retention rates.
Unappealing and unfriendly user interface
Unfortunately, some businesses still believe it is okay to have a time-consuming user interface of a mobile application. Besides, many ask users to fill out lengthy forms, which can lead to frustration and later abandonment of the app.
Alternatively, the mobile application with the easy-to-use interface allure people to use it and extract value from it. Or else, there is a high probability that you will mislay them before they make any investment.
How to avoid it
To begin with, always use colors that can attract your audience in the first look itself. Next, use languages and words that are common and known to everyone. This will avoid confusion, and people will be at ease in using the application.
Choosing the wrong platform
Even though we have mentioned this in number four, you must consider it in the initial stage. Every platform has its unique advantages. While Android users are giant in numbers, iOS user tends to spend more time on commercial apps. Deciding on the wrong platform and ecosystem can lead to immediate failure.
But hold on! Selecting the right platform is not the end of your concern. The other half of the issue is to create the apps with high precision. This obstacle can also be simplified by hiring proficient app developers.
How to avoid it
Develop a model that involves your business intentions, target audience, and the nature of growth you expect to accomplish. Once clear, you can choose the platform that best suits your requirements.
Not giving enough time for app testing
This is not a secret that mobile applications need loads of testing. And if we believe the statistics, only 3% of the applications are released without any bugs or issues. Well, that is a meager success rate! Application testing is not the end. But actually, some additional improvements and updates come with the user feedback.
How to avoid it
Give your team sufficient time to eliminate every bug and inculcate the improvements correctly. Don’t cut corners unnecessarily, and guarantee to utilize the appropriate tools.
Not allocating enough funds
A tight budget always leads to mobile app failure. This happens when business owners believe spending more on the design and its development can save the application. Sadly, this is not the reality. Testing is equally important, and so is requisite funding.
How to avoid it
Ask yourself the following questions before jumping into making any immediate decisions:
- What factors can lead to money shortage?
- Can you sustain till the end with the amount of money you have?
- Have you designed a pricing model?
- Are you prepared if anything goes in the opposite direction?
Once you have answers to all the above-stated questions.
Absence of marketing strategy
Imagine you have a product that defines perfection, but nobody knows about your product’s features. Will that make any sense? We live in a period where it has become imperative to showcase your products in a good and positive manner. And marketing is the right way to do that.
A strong marketing strategy, a team that understands the ground, and your unshakable belief are what will give you that much-required boost.
How to avoid it
For starters, hire professionals that can devise a result-driven marketing strategy. You must know the tagline to connect with the audience in the first place. One can also get marketing solutions at affordable prices and start with the promotion at the earliest.
Poor customer service
Imagine using an application that doesn’t live up to your expectations. You like the features but are forced to contact the support team for feedback. You will be disheartened and lose interest. And how would you react if the customer support service was also poor?
Around 30% of app users abandon the mobile application after getting a poor customer service encounter. That is a huge percentage!
How to avoid it
To begin with, optimize your customer experience approach, as it will prohibit mobile app failure at a tremendous rate. Make sure that your employees working for customer support are well-equipped and skilled. We recommend you invest in your employees’ training and development since they will interact with your reputed customers daily.
Conclusion
Mobile app development has become an assured way to attain business expansion. However, it is not easy. You should know the industry trends in and out. Even if you are oblivious to that, you can always go with a mobile app development company like OVE that will help you to turn your vision into reality.
