“Good design is one of the most potent tools to influence shopper behavior positively. ” 

Let’s take you through some statistics to prove the above-written statement:

• 75% of people determine a business’s credibility based on the design of its website.  
• 8 out of 10 buyers would stop engaging in a site if its content wasn’t displayed well on mobile or the layout was unappealing.  
• When asked what visual elements they assess the most on a company’s website, 40% of respondents stated images, 39% said color, and the rest 21% responded video.

 

For 2023, businesses need to focus on how to meet their client’s requirements and keep them contented with their web design. With consistent delivery of outstanding user experience, you can convert your leads into sales!

 

In this blog, we shall take you through what’s trending in web design, so you know which trends to acknowledge, how to meet your client’s rising expectations, and how to make your site more attractive and valuable for them.

 

5 Trending Website Designs 

 

With contemporary users’ rising expectations, staying on top of the trends is how you can satisfy their ever-changing requirements and demands. This includes usability, aesthetics, and functionality while reaping your business’s benefits.  

 

Below given are the top website design trends you would want to take note of in 2023:

• Highly Accessible Web Design

 

It is suggested that the focus in 2023 should be more on tending to what users need and want and much greater attention on accessibility.  

 

This implies that you will have to boost your website for non-keyword input, like voice search, voice command, virtual reality, etc. 

 

Here are some tips on how you can make your website more user-friendly for all your visitors:

 

• Use headings to arrange the formation of your content and allow users to navigate it easily.  
• Include appropriate alt text for images so those using screen readers can understand what the picture is illustrating. This is crucial just in case it doesn’t load in time; at least people will know the photo’s relevance.  
• Use descriptive anchor links to give visitors the context of where the link will further lead them.  
• Be mindful about using different colors. People who are color blind or those suffering from color deficiencies may have difficulty reading what’s on your website.  
• Optimize your website with voice search and voice commands.  

• Chatbots

 

According to a study conducted by Harvard Business, 82% of buyers attempt to resolve issues with an item before reaching out to a live representative. 91% of people also said they would utilize a knowledge base if it could satisfy their needs.  

 

Modern consumers are digitally savvy and want to help themselves if given the right tools. This is why 91% of global customers expect companies to have an online self-service portal.  

 

Chatbots aren’t only helpful in offering quick customer service solutions; you can also use them to produce more leads, segregate cold leads from those ready to convert, and push leads further down the sales channel.  

• Flat Design

 

Flat design is a basic design commonly used in interface and user experience design. It uses flat icons and two-dimensional shapes to make websites and apps highly user-responsive and load fast across various screen sizes.

 

The flat design focuses more on clarity, performance, and usability. Here’s how: 

 

• It uses bright colors to send visual cues.  
• Instead of realistic images, the flat design uses two-dimensional vector art to illustrate objects.  
• The flat design aims to keep textures at a minimum and avoids complex textures like drop shadows or gradients.  
• No flashy fonts in flat design. Only simple, sans-serif typography because they load fast and are super easy to read.  

 

Aside from using simple shapes, flat design is also about simple silhouettes, sparse elements, and visual tricks, like hidden navigation bars with minimal buttons.  

 

In 2023, minimalism no longer means black and white. Designers will move towards a more experimental layout while keeping it organic and straightforward.

• The Importance of Color Theory

 

Make your website design appealing to visitors’ emotions with colors and other visual elements.

 

 This is an excellent way of reinforcing your message and compelling visitors to take immediate action.  

 

According to QuickSprout, people judge products within 90 seconds of seeing them – and 90% of that evaluation is based on color alone. Choosing the right colors for your website and brand impacts how your audience perceives the value of your business.  

 

You can use subtle hues to elicit different kinds of sentiments in many ways. For example, your website may use bright colors to evoke joy and excitement while compelling visitors to convert.  

 

The problem, however, is that there are more than 10 million colors to choose from. So, how can you determine the best color combination for your site?

 

Here are some colors that will be trending in 2023. You might want to consider building a palette around and incorporating the following into your site:

 

• Digital lavender
• Luscious red
• Sundial
• Tranquil blue
• Verdigris

 

It’s essential to understand Color Theory this 2023 when trying to develop the right color combinations for your site. It will help you tell a story and convey the right emotions. You can create different feelings depending on the message you want to communicate to your audience.  

• More Interactive Elements

 

To grab users’ attention and persuade them to explore your site, it’s necessary to make it engaging and visually attractive.  

 

There are multiple modes by which you can make your site more interactive. But this 2023, micro-animations and brilliant videos are the new trends. 

 

You can use micro-animations to direct your visitors’ eyes to crucial information or to take them to the next step. It’s also a unique way to add fun to your web design.  

 

One of the ways you can use micro-animation is through dynamic scrolling. It enables you to tell a story as and when people scroll through your site. It can enthrall visitors and involve them sincerely as you take them on a journey.

 

Video backgrounds, on the other hand, can bring your website to life. 

 

Although some experts say that adding videos is detrimental to your site, statistics show otherwise.  

 

• Video can boost conversions by 86%. 
• 88% of users spend more time on pages with videos.  
• Websites with video have better Google Ranking.  

 

Videos are a great way of telling people who you are, what you offer, and what people can expect from you when they land on your page.  

 

However, animations and videos can be heavy in terms of bandwidth. So, you wouldn’t want to sacrifice your site’s loading speed in favor of video or animated graphics.  

 

Strike a balance between an aesthetically pleasing and engaging site and a functional, fast-loading one.  

Conclusion

 

You can consider including chatbots for a superior user experience by using a flat design for quicker loading speed, optimizing it for voice search, and commanding better accessibility.  

At OVE, our web design professionals will work with you and assist you in achieving your marketing and business goals by incorporating the correct elements and colors into your site.  

 

Contact OVE today to see your vision turn into reality!