As a businessman, you must do a little bit of everything for your online business to flourish. One of the things is to understand how to generate more online traffic to your website. You can do this in multiple ways, but the perfect method is through search engine optimization (SEO).
SEO aims to rank your website on top of the search engines for your targetted keywords. By doing so, you can placidly attract highly targeted visitors to your website who are ready to become your clients.
I could go on talking about how SEO works and how Google’s algorithm works. However, I also understand you’re a busy entrepreneur. So, to save you time, I’ll cover the five most influential SEO strategies you should focus on while implementing SEO.
Step 1: Keyword Research
Every successful SEO campaign begins with finding the right keywords to optimize your site. Ideally, you want to understand what your customers are searching for.
You can use Google’s Keyword Planner to help you find related keywords according to your topic and their monthly/weekly search range. If you want more accurate data showing how challenging it is to rank for a particular search term, use a premium paid tool like Ahrefs.
When using Ahrefs, select Keyword Explorer and type your topic or niche in the search bar. Let’s say you’re in the skincare industry; write “skincare” and click on the search icon. This will overload you with data about the niche you entered and keyword recommendations you can use for your website.
From here, you can capsulize your research for keywords your clients use to find information about a particular topic.
This can help you engage targeted traffic to your website while establishing your brand as a label.
Step 2: Content Marketing
Once you get your keywords, you must create a content strategy to develop standard content at scale.
It’s inadequate to publish a handful of pages or blog posts on your website and expect thousands of visitors to visit it.
The key to ranking high on search engines is creating many pages on the same topic, which increases your website’s topical authority and makes it simple for Google to understand your site.
To establish that your content marketing strategy is compatible, we recommend creating an editorial calendar to make and publish content consistently on your site. You can then assign your writers to make the posts for you.
A project management tool like Asana to supervise your content strategy should make your job much easier. From here, you can develop a workflow to assess the posts and give feedback to writers.
Lastly, you want to make sure that your content is well-drafted. To do this, let your editors use Grammarly premium to check for grammatical errors, if any.
Step 3: On-Page SEO
It doesn’t matter if you have the finest content in your sector. You won’t engage organic search traffic from your web pages if there are issues with how you arrange your site.
The first step you should take is to optimize all your pages and their respective keywords.
To do this, ask your content writers to create the content using Surfer SEO’s Content Editor feature. They should include suggested terms and phrases that are to be included in the content. Doing so makes the blog more thematically relevant to your keyword.
After publishing the content, you must ensure that Google crawls and indexes your website completely. In such a case, run a technical SEO audit to inspect issues preventing Google from reading your website.
Using Ahrefs Webmaster Tools lets you run an in-depth audit free of cost. It also schools you about what you can do to resolve the issues regarding the site speed, internal links, and much more.
Executing the alterations is the most challenging aspect of on-page SEO. Mending the issues mandates having technical website understanding. You’ll need assistance from a web developer or a programmer to get the job done.
Step 4: Link Building
You will arrive at a point where you will try to rank for keywords monopolized by eminent and dominating websites on SERPs.
In this scenario, you won’t outrank them by sheer content alone. You need help with do-follow links from dominating websites.
Do-follow links help surpass authority from one website to another. So, if you receive a backlink from a reliable site, its reputation pins down to your website, making it more authoritative and reliable than ever.
To help you identify website authority, count on Ahrefs’ Domain Rating (DR). It calculates the DR of each website based on its link profile.
Step 5: SEO Outsourcing
If you’re a workhorse, then it can be challenging to do all the above things all by yourself, and in such a case, it would be most useful for you to outsource the whole SEO process.
You don’t just want to engage any random agency or a consultant. You need to be calculative with your approach and hire the right people to roll out a symmetrical SEO approach for your site.
Start by probing agencies and freelancers offering SEO services in your local area. Be sure to look at their client reviews and google ratings, which you should see on their website or independent review platforms like Trustpilot or Google Business. However, reviewing its current rankings is one of the best metrics to predict if an SEO agency fits your project.
Conclusion
Once you start ranking on top of SERPs for your keyword, you get the most clicks from users around the globe. This could lead to hundreds—if not thousands—of organic visitors everyday.
Most of all, you won’t have to promote your website to sustain traffic constantly. Once you’re ranking, expect to stay there for a very long time with little to no effort from you! And that’s only possible with a solid SEO campaign in place.
With the strategies and approaches mentioned above, you or your designated SEO consultancy should have a good hand in getting your site on top of search rankings sooner than later.
