The Web has undergone drastic changes through the three decades of its existence. It has fundamentally transitioned from Web 1.0 to Web 2.0, from revolutionalizing “read-only” to a “contribute and share” state, and much more. Today’s Web 2.0 permits all its users to make and share their text, video, and audio content, easily interact with algorithms, quickly sort out and search through vast volumes of data, use multiple online services on the go, etc.
However, user demands are never-ending, pushing the Web to enhance and embrace the latest technologies to meet netizens’ expectations. For instance, personal data security and malevolent data use are among the significant issues currently faced by Web 2.0 that will be quickly resolved with Web 3.0.
So, what more to expect from Web 3.0, which technologies are remodeling the Internet evolution, and how will Web 3.0 impact business? This article provides our vision of Web 3.0 and the benefits it will bring to the upcoming setting.
What is Web 3.0?
While Web 3.0 is becoming a part of the growing conversation, there is no official definition yet as to what exactly Web 3.0 will include. In the meantime, Web 3.0 can be explained through a set of parameters and the technologies involved.
Web 3.0 is pictured by such advanced technologies as Artificial Intelligence (AI), Machine Learning (ML), Blockchain, the Internet of Things (IoT), Cloud Computing, and much more. It is presumed that in Web 3.0, we’ll be able to protect our data better and enjoy a smooth and more effective Internet experience with components of computer-generated environments like metaverses designed on Virtual Reality (VR) and Augmented Reality (AR).
Simultaneously, by using Web 3.0, businesses can ensure a more customized user experience by transitioning from audience targeting to a more individual customer approach. It implies that every time a company provides its services to any internet user, it nearly 100% matches and elates the expectations of the newly-found client.
Key Features of Web 3.0
Before discussing the leading Web 3.0 attributes, it’s vital to clarify that Web 3.0 is not new. It was anticipated a long time ago by the originator of the World Wide Web or Web 1.0 – Tim Berners-Lee. He named it Web 3 and described it as a smart and self-sufficient form of the Internet based on the three leading technologies,i.e., the Semantic Web, AI, and NLP.
The Semantic Web is relied on for online data processing without human interference. Artificial Intelligence is a self-learning computer algorithm that can scrutinize data, develop human behavioral patterns, and respond accordingly. Neuro Language Processing (NLP) is the potential of machines to process natural languages verbally and in writing.
– Connectivity
This concept involves extending the Web outside the conventional devices we use to connect to the Internet. It implies that with the assistance of IoT, AI, and 5G mobile technologies, it will be easier to connect to various sensors, electronic gadgets, and appliances into Smart networks that swiftly process and exchange data with each other. This way, it’ll be possible to create responsive networks to the environments and, in turn, modify them following the demands of the user.
– Ubiquity
Ubiquity abides with smooth data transfer among multiple devices. This becomes possible because of the interconnected IoT gadgets that swiftly share data, providing a flawless user experience within a specific environment. Keeping this aside, many customer channels have become closely linked to each other, making sure to offer a seamless omnichannel experience for their clients.
– Decentralization
Decentralization modifies the idea of how data is stored online. While with Web 2.0, computers address a specific server that stores the information, in Web 3.0, the data can be scattered among many locations at the same time, just like how it happens in Blockchain.
This alteration means that the big businesses that store a lot of data today, for instance, Google or Meta, will have less control over it and, therefore, also over the data of its users. Consequently, internet users gain more control over their data.
– Trustless and Permissionless
Web 3.0 takes these two notions from Blockchain. The concept of trustless means that the participants of the Blockchain-based Internet can connect directly without the involvement of any third party. Meanwhile, permissionless implies that anyone can access the Web without authorization from a governing authority. Internet users remain anonymous online as they don’t share their session information via cookies. Meanwhile, they can perform different activities like data exchange, data requests, and others without asking any permission from third parties.
– Personalization
In Web 3.0, personalization will reach its peak. By using AI and IoT technologies, businesses will get more information about their customers and provide services and offers that match their demands. Companies can adjust their marketing campaigns to each user by inspecting their behavioral patterns and likings instead of targeting specific groups of users.
The Difference Between Web 1.0, Web 2.0, and Web 3.0
While it’s clear that Web 1.0 drastically differs from Web 3.0, it may be vague how web 3.0 differs from web 2.0. That’s because today, we’re experiencing a transition from Web 2.0 to Web 3.0. Therefore, the changes might not be so noticeable.
A summary table includes the critical differences between the three Webs.
How Web 3.0 Works and How It Will Impact the Future
As the two main concepts that define Web 3.0 are ensuring trust and safe data exchange among Internet participants, Blockchain will become the core technology it relies on. So, how will Web 3.0 be organized?
Web 3.0 will constitute a worldwide Blockchain network with myriads of users connected to it. Each user in this network will be anonymous and use a unique entity – a “wallet” in Blockchain – to exchange their data with other participants. Each data transfer will be registered in a block of chains that can’t be modified, removed, or hacked once added to the chain. Therefore, all the Web 3.0 participants will create a transparent, trusted, and decentralized network. It’ll be possible to
- Save web participant data locally on the device used to enter the Web instead of single servers of large corporations
- Check and verify the software used on the Web as its code will be publicly open and transparent to all the web participants
- Assign censorship rights to the Web 3.0 community, taking them from global corporations
- Use one user account for authorization in different services
- Make continent more valuable – the Web 3.0 participants will be able to evaluate the usefulness of the content via democratic voting
Conclusion
The world is experiencing a transitioning phase from Web 2.0 to Web 3.0. And although this transition is still undergoing, many businesses already widely integrate the latest Web 3.0 technologies in their software solutions. They actively use IoT, AI, Blockchain, and other technologies to enhance their internal workflows, improve customer satisfaction rates, ensure smooth data sharing, and more. This allows these companies to keep a competitive edge on the market and increase their revenues.
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