The client wanted a mobile app that acted as a real-time publishing tool that connects print collateral to deeply layered multimedia experiences onsmart phones or tablets via augmented reality.
We created mobile apps for both iOS and Android platforms that use best-in-class software to recognize any image (print, creative, outdoor, point of sale, newspaper, poster, brochur, .etc.) without the requirement of 2D codes or watermark.Users simply scan the creative and are delivered engaging content that can be updated in real time, providing a consistent brand experience across allpaid and owned media.
The applications are now running successfully on all platforms and getting lots of positive reviews, helping our client to grow their business. Our application build also provided these additional benefits to our client:
- Reduction in the disconnect from print to digital allowing for seamless 360° communication (connects: print, websites, blogs, social, experiential)
- Increase in audience growth and retention
- Growth in active engagement and dialogue with the brand
- Enhancement in social media brand presence via content sharing and URL embedding
- Value addition for readers as the content is perceived as bonus or additional, and not part of ‘buy’
- Becoming a content portal, a reader resource via category content stream and archive, and content lives beyond on-sale dates
- Providing audience data and market research
